Gold Standard Billing Solutions
Effective Date: June, 2026 · Last Updated: June, 2026
This Privacy Policy explains how Gold Standard Billing Solutions (“GSB Solutions,” “we,” “us,” or “our”) handles information in connection with this website and our revenue-cycle management services. Please read it carefully.
Gold Standard Billing Solutions (“GSB Solutions,” “GSB,” “we,” “us,” or “our”) provides medical billing and related revenue-cycle administrative services to U.S.-based healthcare providers, with a particular focus on medical, vision, and dental practices.
This Privacy Policy describes how we collect, use, and share information in connection with our public website located at www.goldstandardbilling.com and through our revenue-cycle operations.
We collect different categories of information depending on how you interact with GSB Solutions:
Important
Please do not submit patient names, dates of birth, diagnoses, insurance IDs, or protected health information (PHI) through general website contact forms. General web forms are not intended or secured for PHI transmission.
We use collected information to deliver and operate our services—including submitting billing claims, pursuing denials and appeals, generating patient statements, producing financial reporting for client practices, and supporting practice staff.
We also use business contact and technical data to respond to inquiries, evaluate prospective client engagements, operate and secure the Website, and comply with legal obligations.
We do not sell personal information, and we do not use PHI for advertising or to train general-purpose artificial intelligence models.
GSB Solutions operates primarily within the United States serving U.S. healthcare providers. Processing of business data is based on contract performance, legal obligations, legitimate operational interests, and consent where applicable.
GSB Solutions provides medical billing services to healthcare providers who act as Covered Entities under HIPAA. When GSB Solutions performs billing functions involving PHI on their behalf, GSB Solutions acts as a Business Associate.
Where a Business Associate relationship exists, applicable HIPAA regulations and a written Business Associate Agreement (BAA)—rather than this Website Privacy Policy—govern how PHI is handled. In the event of any conflict between this Privacy Policy and a signed BAA between GSB Solutions and a practice, the BAA strictly controls regarding PHI.
We share information only as needed to operate our website and deliver billing services. This includes sharing with:
The Website may contain links to third-party sites not controlled by GSB Solutions. This Policy does not apply to third-party practices.
We maintain administrative, physical, and technical safeguards designed to protect the confidentiality, integrity, and availability of information consistent with the HIPAA Security Rule.
Data is encrypted in transit and at rest, access is strictly restricted based on least-privilege role controls and multi-factor authentication (MFA), and infrastructure is continuously monitored for security threats.
We retain personal information and PHI for as long as necessary to provide services to client practices and to satisfy legal, accounting, tax, and regulatory obligations—including requirements under HIPAA, state medical record retention laws, and payer audit windows.
Upon termination of a client relationship, customer data and PHI are returned, deleted, or de-identified in accordance with the Business Associate Agreement and Master Services Agreement.
Depending on your state of residence, you may have rights under applicable law to access, correct, delete, or receive a portable copy of your personal data.
If GSB Solutions processes PHI as a Business Associate of a healthcare practice, patient inquiries or requests regarding their PHI must be directed to the healthcare provider as the Covered Entity. GSB Solutions will support the provider in responding to patient requests as required by HIPAA.
Our website and professional services are intended for healthcare practices and their staff, not for direct use by children. PHI relating to pediatric patients is processed strictly on behalf of healthcare practices under their direction and the applicable Business Associate Agreement.
GSB Solutions operates primarily within the United States, and information collected is processed under U.S. jurisdiction using appropriate technical safeguards and data transfer mechanisms.
We may update this Privacy Policy from time to time to reflect changes in our services, technology, or legal obligations. Material updates will be reflected by revising the 'Last Updated' date at the top of this Policy.
Questions about this Privacy Policy, data inquiries, or Business Associate Agreements can be directed to Gold Standard Billing Solutions via email at info@goldstandardbilling.com.